NIL deals are happening for athletes in almost every collegiate sport.
Football and basketball dominate the headlines when it comes to NIL deals, but there are deals in other sports. NIL deals are rapidly expanding beyond traditional high-revenue sports. Athletes in Olympic and less publicized college sports, from ice hockey to volleyball to fencing, are finding opportunities to leverage NIL, and you can too.
Evolving NIL Landscape
Athletes in non-revenue sports, including gymnastics, fencing, and women’s hockey, are increasingly landing sponsorships and endorsements. For example, Ohio State’s fencing squad has benefited from NIL sponsorships, while Texas volleyball players have secured deals with grocery chains and other local sponsors. This highlights a shift in the NIL landscape as brands recognize the influence of athletes in specialized sports with loyal, niche followings.
It’s not just big stars – there’s a growing demand for unique, relatable brand ambassadors in sports like rowing, dance, and ice hockey. NIL opportunities are a real way to engage with fans and build a personal brand, while also introducing your sport to new audiences.
Building Your NIL Brand in Non-Revenue Sports
When it comes to getting NIL deals, the key is what value you can provide to brands, so developing your unique value proposition (UVP) is critical. Consider your strengths, personality, and audience when building a brand identity.
Social media plays a crucial role here: platforms like X, Instagram and TikTok let you connect with fans by sharing content that highlights your training, skills, and personal stories. You’re in a unique position to gain a following online – after all, you have world-class skills you can showcase. Plus, you can try tutorials, sharing your personal journey for inspiration or behind-the-scenes training footage. Great content that engages audiences can attract sponsors.
Even if your sport doesn’t make money for your school, that doesn’t mean you can’t help a company generate revenue. Try to understand your audience’s interests and how they align with brands.
Maximizing NIL Value Through Technology
The good news is that finding sponsors is easier than ever with PAC-Hub’s platform. With tools designed to link athletes with coaches, universities, and businesses, PAC-Hub empowers you to tap into the NIL marketplace, elevating your sport and your personal brand. Contact PAC-Hub today to connect, grow, and succeed with NIL.
